Market research
Strategic & Tactical Research to Support Decision-making; Draw actionable insights from your data with intelligent research and analysis.
Market research practice can help you identify, measure, segment, and capture market growth opportunities to support a go-to-market strategy.
We provide strategic market research and competitive intelligence services to business-to-business and industrial clients. We excel at custom qualitative and quantitative research and high-level strategic analysis.
KaarPoh offers the full range of traditional data and information gathering methodologies as stand-alone projects as well as in support of forecast and modeling engagements. We always base proposed research designs on a set of first principles reflecting sound market research practices and a deep and current understanding of the technologies, markets, and issues.
The key to gaining a competitive advantage lies in having an in-depth understanding of the target audience, competitors, and the market. KaarPoh, as part of market research services, strives to do the same, providing you with relevant information about the market, industry trends, competitors’ strategies, and innovations in the marketplace, among other things, thus helping you formulate effective marketing strategies, make informed decisions, and reach out to your prospective clients far and wide.
Right from employing industry-best practices and systematically gathering, recording, and analyzing data to helping you launch a new product/service, set prices, create a business plan, expand into new markets, etc., our experts can do it all. Our market research services encompass peer group development modeling and project evaluation, market assessment, benchmarking, data mining and segmentation, competitor analysis, industry trend forecasting, and a lot more.
As part of our market research services, we profile and segment clients, assess the competitors’ marketing strategies, anticipate industry trends, and undertake to benchmark. Our market research specialists are adept at gathering hard-to-find information from primary as well as secondary sources, such as social media sites, business directories, forums, online portals, websites, etc. We provide you with valuable insights and forecasts from the industry, facilitating the decision-making process, and contributing to successful marketing campaigns.
KaarPoh provides a full service (quantitative & qualitative) of market research solutions to business clients from a range of industry sectors. We combine research insights with our business experience to deliver practical strategic advice & solutions for our client needs.
Our unique team of market research consultants has specialized skill sets in qualitative and quantitative techniques and specific business disciplines and topic areas.
Our market research teams are customized as are our research projects. Teams are appointed based on the client’s issues where specialists in the research topic area, methodology requirements, and analysis are brought together to provide the most valuable and insightful research team that can be formed.
- Stay ahead of the competition
- Respond to new competitive threats
- Understand your competitive landscape and its potential disruptors
- Increase customer understanding
- Target the fastest growing customers and segments
- Identify new markets, segments, trends, and opportunities
- Stay clear of markets that are not ready for your products or services
- Reduce time and effort spent on making the right decision
- Involve an objective, third-party opinion in existing corporate dialogue
- Reimagine business boundaries and prepare for the future
Focus on the client’s objectives; utilize sound classical research methodologies; add experienced consultants, proprietary analytical models, abundant creativity, and sound business acumen.
- We strive for insightful results high in validity, reliability, repeatability, and objectivity.
- We focus on your strategic objectives to help you determine:
- Where you are… Where you need to be…and How to get there.
Research projects and clients have included areas of segmentation, customer service/satisfaction, employee satisfaction, and brand monitoring. Our clients are typically large blue-chip organizations however more mid-size firms are commissioning research at a growing rate.
The partnership of a highly skilled team of professionals tailored to research solutions utilization of innovative methodologies and astute analysis techniques in-depth understanding & experience of market place problems in-depth understanding of a clients business informed recommendations – no fence-sitting straightforward communication – clear, accessible, and actionable on-going support via a committed, value-added partnership with our clients
Are you looking to enhance your competitive position? Respond to external threats? Identify new opportunities or risks? Expand your presence in new markets? Need market research to gather information about target markets, audiences, and customers? Do you have a “big” question that you need to answer?
Intelligence is always a key input to support decision-making, and whatever your need is, KaarPoh is here to help. We provide tailored consulting projects to assist customers in the collection and analysis of targeted information as an input to informed decision-making.
First Principle
Sets research objectives based on an understanding of the decisions the client needs to make.
Selects methodologies that best meet the research objectives within the client’s time and budget constraints.
Manages and executes the research program at the highest level of professional standards.
Draws conclusions and offers actionable and implementable recommendations based on expert analysis of the findings and results of the research, meeting the study objectives.
KaarPoh works with clients to craft the optimum research program in light of project objectives and within budget constraints, methodology attributes, and decision urgency. We are strong methodologists who understand the strengths and weaknesses of all of the traditional and emerging innovative research options. Many of our primary research engagements utilize our Focus/IT methodology that is based upon thousands of hours of research.
Many of our client engagements require extensive secondary internet-based research. Today, vast amounts of relevant and useful data, information, and knowledge reside on the web. However, not all of it is readily available via naïve searches. KaarPoh has identified and cataloged hundreds of sources of econometric, demographic, industry, geographic, and technology data sets that are relevant to the design, development, and application of market models and forecasts.
Most of these data sets are freely available to the public. Some are available for a fee. We have also developed several useful search strategies that go beyond simple search that we utilize to try to discover new data sets when required. We also utilize our Partners Network for guidance and assistance in data, information, and knowledge acquisition.
- Questionnaire/ Survey Design
- Survey Programming
- Telephonic Interviews
- Web and Email Surveys
- Data Analysis and Coding
- Visualization and Reporting
- Market Research Methodology
A basic rule of marketing is to meet & satisfy the needs of your customers. It is important to identify customer groups and subgroups so one can tailor their marketing mix to meet the customer’s/clients’ needs. Innovative segmentation can have a robust result in marketing ROI. Aim and fire versus hit and miss tactics tend to deliver consistent stronger bottom-line results. Segmentation is a must for any firm and should be conducted annually to keep up-to-date on segment movements and changes.
Customers/clients are often a firm’s best source for innovative new products, services, and solutions. Utilizing perspective, new & existing customers/clients has proven to be a key ingredient in firms remaining innovative in business operations. This style of research can allow firms to gain insights that can lead to the holy grail of business ‘sustainable competitive advantage’. Many firms have experienced faster adoption of new products and services when they are designed with customer/client input versus an in-house team of specialists designing new concepts alone.
Know thy competitors is vital for competing in today’s marketplace. Technology has changed the playing field considerably and competitors can be located anywhere on the globe. Understanding how you are perceived versus other players within your industry or a similar industry is valuable for strategic plans. Companies often think they have a strong understanding of who their competitors are however research results have often revealed players that a company would not have considered a competitor. This type of research reveals who customers/clients view as an alternative over your company, product, service, etc. This research can be immensely insightful and provide a firm with a realistic understanding of how they are positioned and where they are positioned with other companies/clients, products, or services in the mind of their customers/clients.
Customer’s/clients’ attitudes will tend to have a strong influence on their behavior in the marketplace. Understanding a customer/client’s attitudes in areas of service, price, product, distribution, promotion, brands to name a few considerations does not only provide insights into what they may think it also provides a window into seeing how they will behave in relation to a certain stimulus, messages, locations, packaging, etc. Like most research, it is not one-off research and does require being redone at intervals. However, with a longitudinal approach comparative data will evolve and provide insights into changes
Understanding where you fit in relation to cost & service in your industry can provide an instant picture of where you are performing well and where you can improve. KaarPoh’s sister organization Benchmarking Success has a diagnostic tool and a database of companies from different industry sectors for benchmarking KPIs on service and costs.
Know thy competitors is vital for competing in today’s marketplace. Technology has changed the playing field considerably and competitors can be located anywhere on the globe. Understanding how you are perceived versus other players within your industry or a similar industry is valuable for strategic plans. Companies often think they have a strong understanding of who their competitors are however research results have often revealed players that a company would not have considered a competitor. This type of research reveals who customers/clients view as an alternative over your company, product, service, etc. This research can be immensely insightful and provide a firm with a realistic understanding of how they are positioned and where they are positioned with other companies/clients, products, or services in the mind of their customers/clients.
OUR REPORTING & ANALYSIS FORMULA
We know you need your data back fast to help you make your important decisions as quickly as possible. Our research analysts start planning the research and analysis phase as soon as your project is initiated and start in on analysis planning the minute that data collection begins. The result is you get the data in your hands quickly to help you make your important brand or business decisions faster.
Don’t let poor data quality hurt your business decisions. Many marketing research companies out there have poor data quality checks and procedures. This is unacceptable. We set the highest possible standard in data quality and take special care to ensure your data is accurate. All reporting data is checked several times by multiple experienced research analysts to ensure your data is free of error.
We don’t want you to have to wonder what’s happening with your project. We are in constant communication with you throughout your project’s life cycle and keep you updated on progress throughout the process so you know exactly where your project is and when you can expect your report.
We know you want to get the answers you need without a lot of nonsense and in a format that is visually pleasing and easy to digest. We look at your project data with fresh eyes and take a creative design approach to the reporting and analysis process. We include images and custom graphics and charts along with a video where appropriate to help the data tell its story—data doesn’t have to be boring
We translate statistical analyses into clear, easily understood graphical presentations. Several statistical tests and multivariate statistical procedures may be employed as needed during the course of analysis including cluster analysis, inter-dependence analyses such as correspondence analysis, breakouts of the data, and dependence methods such as correlations and multiple regressions as applicable to explore such things as drivers of channel choice, etc. The major analytical tools are discussed below.
- Consumer Segmentation
- Perceptual Mapping
- Derived Importance Analysis
- Conjoint Analysis
- Gap Analysis
- Quadrant Analysis
- Tabular Statistical Analyses
- Brand Elasticity Analysis
- Price Elasticity Analysis
- Match brand style guide or template
- Slick infographic style reporting
- Infographic Development
- Custom Reporting Services (for PR/Marketing Campaigns)
